DESIGN THINKING
What is Design Thinking?
Design thinking is a methodology to solve complex problems by putting the human experience at the centre.
It is a human-centred approach that focuses on understanding the needs and perspectives of the people for whom a product or service is being developed.
By empathising with users, prototyping and testing ideas, and iterating based on feedback, design thinking helps organisations create innovative solutions that meet the needs of their customers or clients. Additionally, it helps to foster creativity and collaboration within teams, which can lead to increased productivity.
Design Thinking works best when you have a complex problem with no obvious solution that is highly impacted by human behaviour. Some examples where this works exceptionally well are:
- Improvement to internal systems and processes to create better employee experiences and greater adherence to these
- Improvement to customer touch-points to create a better customer experience for brand loyalty and ongoing relationships
- New products or services (internal or external)
Did you miss out on the live Creativity & Design Thinking in the Workplace Masterclass?
Due to a number of requests the recording is now available for you to watch.
Click below to find out more information about the Masterclass and to access it.
Click here
Why creativity & design thinking?
For the last two decades I have been both a HR professional (ending up in senior global roles in large multinationals) as well as a practising artist.
Research keeps telling us that one of the places we are least likely to come up with great ideas is when we are work. So I got fascinated by how we change that; how we can use techniques and proven methodologies to be purposely creative and innovative in our work.
I am certified in Design Thinking through INSEAD Business School in France as well as bringing years of applying design thinking and creativity techniques in real world business problem solving.
We all know that around 70% of changes we make at work fail. I want to change that.
Using design thinking ensures you put the human experience at the centre; you truly understand what the problem is (not just what you think it is) and you get a ton of ideas to solve it. With design thinking you prototype and fail fast. This means you test lots of ideas quickly and cheaply before you invest. So we figure out early what is more likely to be successful and what is not worth pursuing.
You'll get a more innovative and creative solution that is more likely to work. That's why I love this stuff.
Inhouse Design Thinking Facilitation or Training
Do you have a problem without a clear solution and looking for a human-centred process that brings creativity and innovation? We can facilitate a session with your people either virtually or in person. This is a fun interactive day and also a great way to introduce what design thinking is to your team.Want to bring these skills in-house?
See below for more details and get in contact to arrange an in-house session with your team – these can be done virtually or in person
Contact to discussBuilding In-house Capability
WHAT
A training workshop for up to 15 people where we work through a real life challenge or problem using Design Thinking.
This includes both the "doing" of design thinking while also learning how to undertake each of the 5 steps for future internal opportunities to use this.
HOW
Step 1 - Identify "user-groups" and collect and prepare data points* prior (focus group, survey, any current data e.g. engagement survey, metrics on current process, how the current process works etc)
Step 2 - One day workshop which includes
Building Empathy Maps and understanding the real needs and wants of each group
Defining the real problem to be solved
Ideation of new ways of doing this based on the user-needs
Building multiple prototypes
Determining how these will be tested, by whom, by when and the criteria for this
At each stage breaking down the design thinking step and how this can be used for future exercises
Full slides and facilitation guide provided for ongoing internal use
Step 3 - 2 hour following up workshop within the following month
Sharing and reviewing the test results of each prototype
Combining the components of the prototypes that tested well to design the scope of the final "product/service"
Agree on next steps within the team e.g. timeframes, roles, responsibilities
*guidance will be provided for the data point collection and preparation and data points will need to be provided 3 working days prior to the workshop
In-house Facilitation
WHAT
Facilitating a design thinking process with a selected group of people tasked to work through a particular challenge or problem.
HOW
Step 1 - Identify "user-groups" and collect and prepare data points* prior (focus group, survey, any current data e.g. engagement survey, metrics on current process, how the current process works etc)
Step 2 - 6 Hour workshop which includes
Building Empathy Maps and understanding the real needs and wants of each group
Defining the real problem to be solve
Ideation of new ways of doing this based on the user-needs
Building multiple prototypes
Determining how these will be tested, by whom, by when and the criteria for this
Step 3 - 2 hour following up workshop within the following month
Sharing and reviewing the test results of each prototype
Combining the components of the prototypes that tested well to design the scope of the final "product/service"
Agree on next steps within the team e.g. timeframes, roles, responsibilities
*guidance will be provided for the data point collection and preparation and data points will need to be provided 3 working days prior to the session
BUY NOW
How to run a Design Thinking Workshop Online course
What is this?
- A practical "how to" guide for people new to Design Thinking
- 6 modules broken down into 21 short videos (just under 2 hours in total) with step by step guidance in from planning it to actually running the workshop
- All the checklists, agenda, tools, templates and exercises I use that I know work brilliantly
- On-line and immediate access for 12 months for one payment of $150USD